Web user data collection policy definition, build scripts to collect Web user data, data management (analytics and CRM), reporting design (Google Sheets, Google Analytics API). Definition and deployment of traffic acquisition strategy (social media, media buying, advertising).
One-off missions to various Web marketing matters: Website conception (Wordpress), creation of content and graphic assets, digital strategy definition.
Build analytics tool of Web site performances (use Google API for auto update). Front-End element development. Design and mockup of new behavior flow for the Web site. Display campaigns monitoring: Adwords, LinkedIn. Technical and graphics support.
Défense Mobilité (Ministère de la Défense)
Project management of defense-mobilite.fr Web site redesign. The drafting of specifications, collect feedback form target users, development planning. Community management: Facebook, LinkedIn.
SEM, creating showcase Web site, project management of limmeuble.com Web site redesign. New more efficient than the old Web site: + 144 % pageviews per sessions, + 222 % average session duration and – 43 % bounce rate, compared to the first half of 2014 against that of 2013.
Mission Yasmin Shah
Web communication manager of an artist and community management.
BC Digital Entertainment
Project management for the launch of a gaming Web site, tinygame.com.
Léonard de Vinci, Institut de l'Internet et du Multimédia (IIM)
École Européenne des Métiers de l'Internet (EEMI)
Project Management – draft spec graphic and ergonomic.
Team member of Web agency Bemycm.